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In the digital marketing world, it is more important than ever to keep up with keyword trends. Search engine algorithms change at such a fast pace that you need to be able to research new keywords and niche topics as quickly as possible in order to stay competitive. Luckily for digital marketers, there are now a variety of tools available to make keyword tracking easier than ever before. By knowing when and how to research keywords, you can ensure that your content is always optimized for users who are specifically looking for information about your topic. In this blog post, we’ll explain what keyword research is, why you should be doing it and when you should be doing it. Let’s get started!
What is keyword research
Keyword research is the process of discovering new relevant keywords that you can then use to create content that drives more traffic to your website. When people search for a product or service online, they’re primarily looking for specific information related to that product or service.
To optimise your website for these users, you need to know what terms and topics they’re searching for when they enter specific items into a search engine. Keyword research is what allows you to discover these terms, analyse the search intent behind them, and create content for them.
People also use keywords to discover new products and services. For example, if you have a blog about travel, you can use keyword research to discover the top travel-related keywords that you can then rank for and target with your articles. You can use keyword research to improve your own traffic as well.
Benefits of keyword research
The most important benefit of keyword research is learning what terms and topics your potential users are searching for. You’ll be able to see this information inside Google Analytics, a tool that many digital marketers use to track website traffic.
You can also use keyword research to discover new, unique ways to describe your products and services. This can help you stand out in a crowded marketplace and attract more customers.
Keyword research can also help you discover new keywords that are related to your industry. These are great keywords because they’re already popular and highly relevant to your product or service.
Understanding search intent
When you’re researching keywords, you need to keep in mind that users aren’t searching for a single piece of information. Instead, they may be looking for a combination of terms that are related to a single topic.
For example, if you’re researching the keyword “travel tips,” you may also want to look at terms that are also related to “how to travel” or “travel tips for women.” By doing this, you can see how many other people are searching for related terms.
Best practices for Keyword Research
Don’t overthink it – Keyword research shouldn’t be difficult or confusing, it should be as simple as possible. You shouldn’t be stuck in a room filled with lots of different tables and spreadsheets, trying to figure out which ones to use.
Start simple – Many keyword research tools allow you to start with the most basic keyword research and get more advanced as you go along. This allows you to start with a basic list of keywords that are related to your brand name, related to your products and related to related keywords.
Check multiple sources – You should always try to check your keyword research against multiple sources. This way, you can double check your information against competitors, as well as from the terms you want to rank for.
Using keyword research tools
There are a number of tools available to help you with keyword research. Some of the more popular ones include:
- Google Keyword planner – you’ll need to be running Google ads to use this
- SEMrush
- KeywordTool.io
- Ubersuggest
- Spinbot
Tips for getting started with keyword research
Define your audience – This may sound obvious, but you need to know who your target audience is before you can get them interested in your content.
Try targeting – One of the best ways to discover new keywords is to try and target your content toward keywords you discover. This can help you identify new topics that you can write about and help you find related keywords that your audience will be using.
Research the competition – While you want to aim for keywords that are related to the topics you want to rank for, you don’t want to go too far off topic or you may be taken out of the top of Google. This can allow you to find more related keywords and move further away from your competitors.
Make your keyword research relevant – While you want to find new keywords related to your topic, you don’t want to make your keywords off topic, or they may be taken out of Google. Make sure your keywords are relevant to your topic, as well as relevant to your competition.
Make your keywords long and meaningful – This may sound obvious, but you want to make sure your keywords are as long and meaningful as possible. This will help you rank for keywords that may be too long for most users to type, as well as help you rank for more keywords.
Include new and fresh terms – This is one of the best ways to get more traffic, as well as improve your content strategy. By including new terms that are relevant to your topic, as well as your audience, you can get more keywords, as well as get your content out there to more people who are interested in your content.
Frequently Asked Questions
When choosing keywords for your website, it’s important to consider what terms and phrases your target audience is likely to use when searching for your products or services. You can use a variety of tools to research and identify relevant keywords, including keyword research tools, search engine auto-suggestions, and industry-specific resources. It’s also a good idea to consider the competition for each keyword and to prioritize those that are most likely to drive targeted traffic to your website.
Incorporating keywords into your website’s content is an important part of SEO. Some best practices for using keywords in your content include:
- Using the keyword in the title and heading tags of your pages
- Including the keyword in the first 100 words of your page’s content
- Using variations and synonyms of the keyword throughout the content
- Using the keyword naturally and in a way that flows with the rest of the content
It’s important to avoid “keyword stuffing,” or the practice of overusing keywords in an attempt to manipulate search rankings. This can result in a penalty from search engines and can actually harm your SEO efforts.
It’s generally a good idea to review and update your website’s keywords on a regular basis, as the terms and phrases that are most relevant to your business can change over time. You should also consider updating your keywords in response to changes in your business, such as the introduction of new products or services, or shifts in your target audience. Regular keyword updates can help ensure that your website continues to rank well in search results and attract targeted traffic.
